Beauty: In the ever-evolving world of beauty, one trend that has gained significant momentum is customization. Today, the beauty industry is embracing the concept of tailoring products to individual needs and preferences, providing consumers with personalised experiences like never before. Recognizing this demand, beauty brands are embracing the concept of customization, and one such brand making waves in the Indian homegrown beauty industry is Typsy Beauty. As the consumers are becoming more aware of their unique skin types, hair textures, and personal preferences, they understand that a one-size-fits-all approach does not work for everyone and are seeking products that address their specific concerns. This demand for personalised solutions has prompted beauty brands like us to rethink their product offerings and invest in customization technologies. Typsy Beauty has positioned itself at the forefront of customization by offering a range of personalised beauty products. The brand understands that beauty is not a singular concept and caters to a diverse customer base with varying skin types, concerns, and preferences. The brand customises pigments and formulas to suit the diverse range of Indian skin tones through extensive research, and extensive panel testing. Typsy Beauty's commitment to customization extends beyond product formulation and aesthetics. The brand also emphasises inclusivity, offering a diverse range of shades to cater to various skin tones and undertones. This inclusive approach ensures that customers from different backgrounds can find products that are specifically suited to their unique complexions, further enhancing the personalised experience. By acknowledging and catering to diverse needs and preferences, Typsy Beauty is breaking traditional beauty standards and embracing individuality. This shift towards inclusivity is reflected in the wide range of shade options available for foundations, concealers, and other complexion products. People with different skin tones and undertones can now find products that match their unique characteristics, enhancing their confidence and self-expression. The brand also allows for customization with build-your-own gift sets and customizable options. Customers can choose their preferred shades and create a personalised combination to match their skin tones. Typsy Beauty also collects customer preferences and feedback through surveys, questionnaires and polling tools on Instagram to understand individual needs better. This allows them to tailor their product offerings and marketing messages to specific customer segments. The brand also actively engages with customers looking for the perfect match of their products through social media platforms. In conclusion, customization in beauty has revolutionised the way consumers interact with products. By tailoring formulations, packaging, and aesthetics to individual needs and preferences, Typsy Beauty is creating unique and personalised experiences. The advancements in technology and the growing demand for inclusivity have been driving factors behind this trend. As the beauty industry continues to evolve, customization is likely to remain a key focus, providing consumers with a sense of empowerment and a renewed appreciation for their individuality. Written By: Kairavi Bharat Ram, Founder and CEO, Typsy Beauty
