Celeb Owned Business: The number of celebrities creating their own beauty companies has significantly increased in recent years, which has had a positive impact on the beauty industry. These celebrities have entered the cosmetics, skincare, and fragrance industries using their notoriety and power to launch popular and in-demand beauty lines. In this article, we'll look at a few well-known stars that have established successful personal brands in the beauty sector. Rihanna Fenty Beauty: Fenty Cosmetics, launched by music superstar Rihanna, is one of the most innovative celebrity cosmetics companies. Since it's 2017 debut Fenty Beauty has received widespread acclaim for its extensive accommodate various skin tones. The company's focus on equality and diversity set a new bar for the sector, and its foundations and highlighters got high praise. Kylie Jenner Kylie Cosmetics: As a member of the Kardashian-Jenner family, Kylie Jenner's cosmetics line, Kylie Cosmetics, has garnered media attention. Beginning in 2015 with her well-liked lip kits, Jenner grew her collection to encompass a variety of cosmetics. According to Forbes, Jenner built a cosmetics empire with her enormous social media following, making her the youngest self-made billionaire. Halsey -About-Face: In 2021, the gifted singer-songwriter Halsey debuted her own beauty line called About-Face. About-Face offers a variety of colourful makeup products with an emphasis on self-expression and embracing individuality that invite consumers to experiment with their looks. Halsey's brand places a strong emphasis on the idea that beauty should be more about expressing one's own originality than abiding by social norms. Lady Gaga - Haus Laboratories: Lady Gaga known for her own sense of flair and artistry entered the cosmetics business. Haus Laboratories, which was established in 2019, offers a variety of striking, high-performing cosmetics. Much like she does on stage and in her music, Gaga's company hopes to encourage people to embrace their individuality and express themselves via makeup. The company wants to promote uniqueness and self-expression. Kim Kardashian West - KKW Beauty: Entrepreneur and well-known celebrity, Kim Kardashian West. She rose to stardom as a result of her roles in the reality television series "Keeping Up with the Kardashians" and has since amassed a prosperous business empire. In 2017, Kim Kardashian West introduced her cosmetics line, KKW Beauty. The company sells a range of cosmetics and fragrances. KKW Beauty first became well-known for its contour and highlighter kits, which contributed to the acceptance of the contouring trend in the general beauty sector. Since that time, the company has grown to provide a variety of goods, including foundation, eyeshadow palettes, lipsticks, and more. Selena Gomez - Rare Beauty: In 2020, Selena Gomez launched Rare Beauty, emphasizing goods that support mental wellness and self-acceptance. The company sells a variety of cosmetics. Miranda Kerr - Kora Organics: In 2009, the organic skincare company Kora Organics was established by supermodel Miranda Kerr. Kora Organics emphasizes the use of natural and organic components in its products, drawing inspiration from the founder's own journey to well-being. The Kerr brand promotes holistic well-being in addition to skincare and places an emphasis on the link between inner and outer beauty. These are just a few instances of famous people who have successfully entered the beauty industry and established strong brands. Diversity, innovation, and new viewpoints have been introduced to the cosmetics and skincare industries thanks to their impact and passion. These celebrities have been able to launch profitable cosmetic lines that appeal to customers all around the world because of their fame and devoted fan bases. It will be interesting to see if other celebrities follow suit and leave their imprint on this vibrant and always expanding sector as the beauty industry continues to change. Written By: Aayushi
