Auto: For around four decades, Maruti Suzuki has been the country’s beloved carmaker. And it is unquestionably the biggest automobile manufacturer in India. During the 1960s and 1970s, people were looking for ways to live a luxurious life, but no one was spending a lot on cars yet. Premier brands like Hindustan Motors were trying hard to gain customers, but were they prepared for the coming storm? The revolution came to India in 1981 with Maruti’s revolution, which has become a “way of life” today. In February 1981, Maruti Udyog Limited was incorporated as a joint venture between the Government of India and Suzuki Motor Corporation. The Maruti 800 was launched in 1983 and took the Indian car market by storm. This was just the beginning. Watch the first episode of Brand Story to know how Maruti Suzuki became India’s biggest car. Shashank Srivastava, Executive Director Marketing and Sales at Maruti Suzuki, shares Maruti’s love story with people in India.
