Technology: In the year 2014, when the electronics market was booming globally, gadgets like smartphone cases or Bluetooth earphones were sold on online shopping websites like Flipkart and Amazon. Electronics saw a spike in demand as a result of consumers being able to easily browse and compare prices when shopping online.
As a result, a large number of new players with cutting-edge goods and aggressive pricing entered the market. While studying to become a pilot in the Philippines, Gaurav Khatri made the decision to start a business as the smartphone market and related accessories, such as cases and covers, flourished. Together with his cousin Amit, Gaurav Khatri created a business plan.
They had so much faith in his idea that he invested his entire earnings, which are around Rs 7.18 crore, in this business. And prepared a brand whose noise, i.e., noise, echoed the electronics market. Started as a smartphone cover and accessory brand, Noise has a clear sense of customer satisfaction in its DNA. Gradually, its founders realised that there was a special place for connected lifestyle devices in the electronics market.
In this special episode of ‘Brand Story‘, we will learn about the unique journey of NOISE from Shantanu Chauhan, Associate Director Marketing, Noise, and understand the secret behind the making of this brand.
Also watch: iQOO Z7 5G review: Best Smartphone Under 20K, Worth Buying? —Tech Talk
