VIDEO: In a candid interview, food influencer Chandan Barnwal divulges the transformative journey of becoming a social media sensation. Chandan’s path to stardom is marked by niche selection, a relentless commitment to crafting top-tier food content, and the cultivation of a dedicated follower base. As for industry trends, he shared that video content reigns supreme, authenticity is paramount, and micro-influencers are the new stars. Chandan imparts invaluable advice for budding influencers: niche selection, staying true to oneself, fostering active engagement with the audience, and championing sustainability and social responsibility. He also shared that collaborations with fellow influencers are the key to extending reach and making an impact in the fast-paced world of influencer marketing and becoming the next social superstar.